2015 is now over and 2016 is starting to come into swing, and with it comes new trends that companies will be implementing into their current strategies to make sure they don’t lose ground when it comes to connecting with their audiences. Don’t think that just because the big companies can do it means you can’t do it, there’s plenty of ways to use their methods to your own advantage. Here we’ll talk about 3 of the best trends that can work for businesses of any size.
Social Media takes off
It’s no secret that social media has been massive over the past 8 or 9 years, it’s pretty much impossible to avoid seeing something related to a form of social media. Facebook is the Internet’s most visited social media website, boasting over 1.4 billion active accounts. Statistically that’s around a fifth of the entire planet. Perhaps its most impressive statistic though, is that it achieved this in less than 12 years, it truly is impossible to ignore the growth rate of all social media.
But, different platforms can give you different audiences. Take Twitter for example, over 55% of its users are over 35 and it boasts an average age of 37.3 years old. But, with just over half being older than 35, that means just under half are younger than 35. Twitter’s last release about their number of users was around the 300 million mark, which means there is an audience of 135,000,000 young people on Twitter. How can you possibly not tap into that? If your business is suited to younger audiences, you need to get yourself on Twitter right away and start taking advantage of those numbers. You can’t really lose anything but you can definitely gain a lot from it.
Social Media is a place for sharing your thoughts about things, we all know that right? So, that means people will share their thoughts about anything and that includes your products. If someone is happy with it, the best thing they can possibly do for you is tweet a good review. This not only links your account to other potential customers, but it also tells them how good your product really is. 67% of users on Twitter said that they are more likely to buy from brands that they have followed on Twitter, if they follow you then they must trust your brand. Repay that trust with interactions, and you’ll definitely see reciprocation from your community.
Customer Service’s evolution
Customer service has always been somewhat a basic format; there was never any creativity in the methods like e-mailing or phoning up to complain. But these days, social media has rejuvenated everything about customer service. Research conducted about social media found that complaints via social media have increased over 2.5 times the amount there were 2 years ago, and 80% of those complaints come directly from Twitter.
Social media has given people a voice and a way to be noticed by anyone if they talk enough. The more complaints that have materialised, the more big brands have begun to take notice of what they have to say. Twitter is noticeably different for this compared to other platforms. Twitter’s instant accessibility for anyone to connect with anyone means you can tweet the brand in question about how you found their service, and then they can reply offering you ways to fix the situation. Granted that it’s not perfect yet, brands don’t always see it which can increase a customer’s frustration and even when they do see it, it usually ends with them being referred to an e-mail address or a phone number. So whilst there’s improvement on management, it’s not quite there yet.
More platforms will appear
Right now, social media seems like its set in stone when it comes to the hierarchy. Facebook is king, followed by Twitter, Instagram and Snapchat and then there are a few lesser ones like Pinterest and LinkedIn. But, this is the year entrepreneurs will all begin trying their hand at new social platforms with new twists. The problem is that there aren’t many places to go; most platforms have the major needs on lock down. Snapchat with photos, Twitter with real time, Instagram with documentation and Facebook that can do pretty much anything.
Even so, someone out there will find a way and will profit massively from it and it will end up being pretty huge. So, as a business it’s important to get yourself on as many social platforms as you can. That way, you give yourself a better chance of getting ahead on particular platform that look set to become massive in popularity because you can figure out the best ways to boost your popularity before anyone else has a chance to even finish their sign up forms.
Social media is going to be one of the biggest parts for your company’s future; it’s going to shape the way your customers interact with you and the way that you interact with them and it’s all about increasing awareness for your brand and what you have to offer. Ensure you’re not left behind but also ensure you’re doing something that makes you stand out, once you find your balance you’ll start to see some amazing results.