What are Backlinks
Backlinks or linked content is a method for improving your search rankings in engines such as Google, Yahoo, and Bing. A question I get asked a lot is.. are they useful? and if so.. why?
Consider this, 5 people recommend the same restaurant to you. At some point you have a choice of going to that restaurant or going to a place you have never heard of before. How likely are you to do the latter? In that sense what are backlinks?
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
Importance of Backlinks
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. That does not mean that building high quality links will guarantee you a place at the top, however you can only benefit from having good quality links to your site. We hope you have a better understanding of why you need good quality inbound links to your site.
Libero Net Tip Of the Day!
If you want to know which links are bad or which are beneficial to your site you can use a free indexing site like this one to find out the authority of the domain and or page that is linking to your website. This can be extremely useful. Alternatively give us a call for a free consultation with one of our experts.