We understood that the website needed more than just a fresh new look. The architecture and structure of the site was sometimes difficult for users to navigate, and much of the information was presented in long, unreadable paragraphs. We started from the ground up, redesigning the navigation of the website and moving the content to new pages, or to different existing pages, to match user intentions. We used real user data to influence these decisions, and feedback from the target market to test our assumptions.
The site was also redesigned with a modern and fresh look, aimed at the target audience of the website. Mr Blackburn doesn’t use real client’s photos to protect their privacy, so we had to carefully consider how to visually present the information. We used many visual devices, like content boxes, colour schemes and graphic elements to allow users to digest information more easily.