Digital Marketing Baffles you?
Digital Marketing. A word that people hear a lot but do not often understand. What is it? How do I do it properly? Will it help my business?. These are some, of the questions that we get asked quite often.
To answer them you need to first ask yourself this: Why? Why do I need Digital Marketing for my business. The answer should be one of the following:
- Increase Brand Exposure
- Drive Traffic To Company Website
- Improve the Visibility of a New Product or Service
- Convert Potential Customers
If you answered yes to any of the above then keep on reading.
Libero Net’s 5 Tips for Digital Marketing Success.
Research & Data Collection:
Research should be your first step towards a successful campaign. You may think that you know your audience and have an understanding of what they need but the reality may be far from what you think.
Use research websites such as Experian and Nielsen, to understand your audience and thus plan a successful campaign.
How you say something is just as important as what you say. After your research is completed you will be moving on to content strategy. Content is king in today’s digital world. Something that eludes most businesses is that engaging content does not mean brand related content. Promote your brand, but keep in mind that you also need to make potential customers care about your brand.. making them laugh with funny content usually works.
For the past few years marketers have had to rethink their strategies of only following one route. Today you need to allocate budget across all routes if you want to succeed. If you do that, then your success increases dramatically. You need to be prepared to use SEO tactics as well as social media tactics to achieve the result you require.
Great content will get you so far, but it will be very difficult for any brand to share that content with the public if they do not have the audience to back it up or even if they cant share that content with the targeted audience they require. Adding your business in high quality relevant directories can help you get the reach and audience you need for your social channels, and thus make your campaign benefit from it.
Analytics & Conversions:
In order to successful measure the reach and traffic from any digital campaign, you will need to set up analytics so that you can track and gain valuable data and insights about how your audience reacts to your campaign. Google Analytics is a favourite amongst most businesses because it is easy to understand and extremely in depth.
There you have it. Libero Net’s tips for online success. May the digital force be with you!