Pay Per Click or PPC is an online advertising method in which the advertiser only pays the publisher if someone clicks on their advertisement, but you already know that right? Here are some winning tips on creating the perfect PPC copy which will stand out against your competitors’ regardless of your search engine rank!
Focus on Keywords
Like most advertisements built with search engines in mind, PPC ads should be key-word focused and include the words they intend to target. When finding keywords you must be completely honest about whom you’re targeting and your services otherwise your website might be penalised. Do not keyword stuff; the more natural the read the better the impact.
Use Easy to Understand Language
The most effective PPC ads are both clear and precise. They get straight to the point and that is what makes them effective. This is because when people are browsing the internet they don’t want to go through every PPC ad and they certainly don’t want to read every ads subtext. People want to reach their destination as fast as possible.
Be Personal and Be Expressive
Advertisements are meant to introduce customers to your service or product; pay per click campaigns offer a short snippet of this. Therefore focusing on your unique selling point is essential as you need to stand out from your competitors. People are more likely to click through to your website if your ad suggests a niche feature is being offered.
Include a Compelling Call to Action
Your PPC advertisement is your opportunity to tell potential customers what you are about, so a very clear call-to-action in your advertisement will inevitably make these prospective customers click. Whether you want engagement, to lead generation or a direct-response we suggest making your intentions seen with the CTA at the beginning of your ad. Your call to action might include words like: call, register, purchase, donate, contact, request, access, receive, watch, read, discover.
PPC Ads: the Dos and the Don’ts
Do write compelling call-to-action copy which is key-word focused. Be both clear and precise while remembering simplicity is the key to PPC success. Don’t use jargon-y words, try not to abbreviate or use truncated phrases and never lie about your services.
Do include a ‘call to action’ which entices customers and stands out. Be personal and expressive with your language. Don’t copy your competitors copy as you won’t stand out, try not to sound too ‘salesy’ and never advertise without an intention or an asset.
There you have it, four tips on creating the perfect copy for your Pay Per Click campaign. If you need any more help contact the Libero web scientists today!