Search Engine Optimisation (SEO)

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Liberonet’s Method

We believe in a simple approach when it comes to search engine optimisation. We drive results. We work with both small and large companies throughout the world, on both local and national campaigns.

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National SEO

National SEO refers to optimisation methods aimed at drawing in traffic and leads from an entire nation or region. We’ve worked on campaigns for several different English-speaking nations/regions, including the UK, USA and Gibraltar.

The techniques used to build national traffic and conversions are slightly different to those used locally. Some businesses require a combination of both local and national SEO; we’ll recommend this if we think it will be the most efficient and cost-effective solution for your business.

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Local SEO

Local SEO is a collection of techniques to improve a website’s traffic, leads and conversions from their local area, and is suited to businesses who cater to a local market. Examples include hairdressers, service & trade providers, local retailers aiming to increase in-store visitors, and many more.

Some businesses require a combination of national and local SEO, for example many businesses who could aim nationally for conversions will begin locally, as it’s often a good way to enter or expand in a competitive market. We can evaluate your business’ needs, budget and goals, and recommend the best solution for you.

Frequently Asked Questions

SEO stands for Search Engine Optimisation which means the optimising or improving of your website ranking on the major search engines such as Google, Bing & Yahoo. If you’re looking for a team that gets results you’ve come to the right place.

So you have a website, but despite the fact that your site looks amazing, it probably isn’t ranking on search engines. That’s where we come in!

On each google search, there are literally thousands and thousands of websites competing for attention. Just take a look at the search query “SEO Services in Warrington”.


 SEO Warrington Google Search


For this query, there are 1,230,000 results. More general terms, for example seo warrington and warrington seo, would generate even more results. Having a good, easy-to-use website is great- but it won’t get you to the top of that list alone. When you’re competing for national & international rankings, this task becomes even harder!

That’s where we come in- as professional experts in Search Engine Optimisation, we know the many factors which matter to your website’s rankings. We know the best ways to improve your SEO, and we set weekly, monthly and yearly goals. We use professional tools and follow our own processes, to ensure we deliver a great result.


Sources of Traffic to a Website

Traffic heads to websites in a number of ways. The most common types are:

Referral Traffic:

Referral traffic comes from other websites. When another website links to any web page on your site, for example from a directory listing you’ve placed, this is a Referral. Traffic from social media sources is a type of referral, although it’s displayed separately in Google Analytics.

Direct Traffic:

This is the traffic you get when a user types your URL (for example, directly into their browser.

Organic Traffic:

Organic traffic comes directly from unpaid search engine results. When a user enters a search term into Google, for example, they will be shown a SERP, or Search Engine Results Page. This page shows the websites that Google algorithms decide are the most relevant to the user’s query. To determine this, they use a huge amount of factors!

Libero Net Search Results

Our SEO consultants will tailor a strategy to your website, audience and needs. This may include work & research in the following areas:

Off-Page Optimisation

  • Your pagerank, domain authority and rankings, and your competitor’s
  • The amount of websites & pages linking to yours, and their quality
  • Your social media channels

On-Page Optimisation

  • Your website structure, useability & efficiency
  • Your visibility, keywords, meta data and content
  • Improving your domain authority & rankings
  • Optimising text, content and images for SEO, whilst keeping it user friendly and informative
  • Uniqueness & value of pages and content for your visitors

A plan will be created, outlining areas to improve, prioritised by importance.

White-Hat SEO

All of our packages offer SEO of a White-Hat standard. This means we follow the guidelines set out by major search engines and work in a future-proof way, rather than attempting to manipulate your ranking by using frowned-upon tactics such as paying for links, or keyword stuffing.

Why is White-Hat SEO better?

Black-hat and Grey-Hat methods will often cause short-term boosts in your traffic. However, search engines improve and edit their algorithms on a daily basis, and they are always trying to penalise websites which do not earn organic rankings in a White-Hat, natural way. This can lead to heavy penalisation and loss of traffic for websites, caused by the very work you expect to improve your rankings! These tactics- especially bad link building- can often take a long time to clean up, too.

White-Hat SEO methods also boost traffic, but they do so in a way recommended by major search engines. This gives more protection to your website, and lowers the chance that a change in a Google or Bing algorithm will affect your traffic flow.

We always set up Google Analytics, or a similar product upon request, so that you can see where conversions are coming from. You’ll be able to differentiate traffic and enquiries from different sources, and we’ll set up reporting for you. Read more about our reporting.
We always begin with a full site audit, to understand your current website, your goals as a business, and what you’d most like to improve. Read more about our site audit process here.
SEO prices will vary based on how competitive your industry is, and how fast you’d like to achieve your goals. We have some guide SEO packages which can help highlight the costs you can expect, but we always tailor our packages to a client’s needs, so give us a call to discuss your options.


We work as a team to deliver an all-round high quality service.