Over the last few weeks, we have successfully migrated a client over from an old eCommerce content management system called SellerDeck to a new partner platform, Shopware.
We are very pleased to get this client finally moved over to a new system which will allow them to grow as a business, rather than stagnate, while competitors were moving forward.
The Pains of SellerDeck
In the new world of digital commerce, it is our opinion, that SellerDeck is a bit of dinosaur. We should clarify at this point, that we only worked with an already outdated version of SellerDeck from 2014 and we did not work on the cloud platform, which we are led to believe is an option.
The client has been using SellerDeck for many years, and as a result of constant ad-hoc building, it was overly complicated and very outdated. Far behind the competition that was providing the same range of products.
Desktop Platform and Multiple Staff
One of the main pains caused by the old platform was that it was only accessible for store administration from one computer.
This was not the ideal solution for numerous staff members all wanting to check incoming orders and customer details required for the day to day running of the business.
On this particular version of SellerDeck, it was very difficult to perform any typical customisation which would be “every day” to other platforms.
Simple tasks such as applying website tracking, amending formatting of product pages and price amendments proved to be a task that took much longer than necessary. Moving forward and driving the business to grow would be difficult and slow with such restrictions.
The customer journey from landing on the website through to ordering a product is not something which could be easily manipulated through SellerDeck, although it was functional, it did not provide the immersive feel that an eCommerce store would now be expected to provide for all of their customers.
For our client, it was vital that the user be provided with as much information and support before making a purchase of one of their products, due to their high-value, customers needed to feel reassured they are making the right choice.
Shopware was a great platform to build this kind of experience as the system is built around the idea of creating a fluid and user-friendly customer journey from start to finish.
Moving to Shopware
These, among other issues, was the reason we recommended to our client to move over to an eCommerce platform like Shopware. It provided the practicality, flexibility and immersive customer journey that the business desperately needed to stay ahead of the competition.
After a comprehensive build process, we have recently launched their new Shopware online store, which is now aesthetically pleasing and a practical improvement of their previous website, with the capability to easily manoeuvre due to business changes and growth.
After a careful migration plan, we were able to ensure that traffic was not affected as a result of the website redevelopment.
We saw an instant and positive result in online transactions and revenue.
Within a few weeks of the new website, Google Analytics has shown;
100% Increase in the “Number of Transactions”
213% Increase in “E-commerce Conversion Rate”
60% Increase in Online Revenue
As a business who take many sales offline (0ver the phone) as a result of landing on the website, we spoke to the client and he had stated that offline sales had also increased since the new website.
* In the first full month of the new website being live we are happy to report that sales for our client were the highest ever for the month.
If you are a business who have been sticking with the same online store platform for many years and you fear that changing it might be expensive or make no real difference to your revenue, then it’s time to reconsider. Online shopping behaviours and expectations are changing rapidly, keeping up with these trends and ensuring that you instil confidence in your users and fulfil their expectations as an online retailer can make a real difference in overall revenue.
Online shopping behaviours and expectations are changing rapidly, keeping up with these trends and ensuring that you instil confidence within your users and ensuring you fulfil their expectations as an online retailer can make a real difference in overall revenue.
The eCommerce platform, design, structure, customer journey and digital marketing efforts make a huge difference to the bottom line of your business.