Blogging is by far the most powerful tool for any business to establish a presence on the web. So it is no surprise that it is being used extensively. In-fact more than 70% of content on the web is blog based. There are a great many helpful blog tips out there that give great advice on creating content and how to engage with your audience. I will explain some of the blogging tips given by industry experts and give more detail on how that relates to local search and businesses.
WordPress or Blogspot?
Many people do not understand the difference between these 2 platforms, and they always get confused when asked which one they would want on their site. So your web-designer gives you a call and asks if you want a Blogger or WordPress based site, and you are at a loss. Let me make it easy for you.
- Open Source. That means that you own whatever you make and can change it to your heart’s content.
- Register your own domain name. Brand is and should be very important to you. You can advertise your brand’s name via your domain name. Example: Our brand name is Libero Net. Our domain name is liberonet.
- An extensive range of themes to choose from and can be customized fully. You can make your site look and feel just how you want it to.
- Thousands of plugins that can help your site management easily and with little effort.
- You have to pay to register your domain name. It costs about £10 a year.
- You have to pay for hosting and you get unlimited space & domain name. It costs around £5 a month.
- Run & maintained by you. You need to update it regularly and keep any plugins up-to-date yourself.
Blogspot / Blogger Benefits
- Free blogspot domain name. For example: yourdomain.blogspot.com.
- Run and maintained by Google. If it breaks you can blame Google.
- 1GB of storage & can be connected to your Google+ account for extra storage space.
- Easy drag and drop changes.
Blogspot / Blogger Disadvantages
- Limited advanced customization.
- No FTP access.
- Google owns your site not you.
- No Plugins available
As you can see there are strengths and weaknesses on both platforms. Personally I recommend WordPress. It is easy to learn and has untold potential. Choosing your platform should be your first step in creating a successful blog. Take your time and understand both platforms and then depending on your needs choose which one suits you. If you need customization & power then WordPress is the way. If on the other hand you are a casual blogger and need ease of access and freedom from updates & maintenance, then Blogger is what you should go for.
Topic of Discussion
After you have your blog all set up then you will want to know what to write about. That is the bread to the butter of any blogger. First there are a few things you should consider when deciding what to talk about. You should ask your self what kind of people do you want attracted by your blogs. What is the client base that your after? once you have the information you need then you can pick your topic. So for example if your selling bicycles then its safe to say that you would like to target athletes or people that like bike riding.
An important tip to keep in mind here is that, you should not be afraid to discuss something that is outside of your business niche. By all means talk about football or something you recently saw on TV. If you think it will create a buzz.. then write about it!
Calls to Action
This is something that businesses do not implement, and is one of the reasons why they do not succeed as they should. Having a call to actions button is not just a pretty way of attracting the reader to continue to read on or perform an action you want. It is and should be treated as a necessity of any blog marketing. Wording your call to action is the key whether it is a button or a link if you word it correctly then your in business. Some helpful tips from me is to start using special characters, making your call to action visible on your site and have a somewhat different look than the rest of the post.
Build an Email List
Even if you do not plan to use it, an email list will help you promote your content or better understand your audience. You can use programs such as Mailchimp that are free and can help you create amazing email ad campaigns. Creating an amazing blog content is a huge step forward, however if you do not promote it correctly, then you are missing out.
Something I would recommend is that you use social media to start building an email list or clientele and then market to them.
Managing your Audience
Getting new business and new users to interact with your posts and site is hugely important. However most people make the mistake of forgetting the following they already have. Do not use all of your resources on just getting new people, give something to the people that are already loyal to you. Write about topics they want and show them that you value their confidence in you.
You may want to try giving them some free advice or service that you offer just to keep them from loosing interest.
There you have it. Some nice blogging tips to get you started! Feel free to give me a call if you want a more detailed look on your specific site and how you can best market it.