You can’t ignore Snapchat any longer. You’re missing out on one of the most innovative marketing platforms we’ve ever had.
Snapchat is no longer the app that your kids have used to take pictures of you to add filters to. It’s now come into its own as a fully-fledged advertising powerhouse. There’s over 150 million users sending snaps around the world; watching over 6 billion seconds of content and opening 400 million pictures EVERY DAY. Imagine if you found a way to tap into that for your own marketing efforts, it’d be pretty great right?
Know Who You’re Targeting
Snapchat’s main demographic is 18-29 year olds. People this age are so used to documenting their life; and Snapchat provided the perfect opportunity for them to do that. People will add anything to their story from their food to the party they’re at. So, what can you post to reach the right people?
It’s all about who your target audience are. You need to target the people who have an interest in you and your business; otherwise the people you’re marketing to won’t engage with you. You can’t try and market a construction company to teenagers; the general population of them won’t have an interest. But, if you’re a restaurant business then you may have more success on Snapchat with millennials by adding pictures or videos to your story of food you serve.
Keep it Casual
Snapchat isn’t like any other social media platform out there, so don’t treat it like one. People are on Snapchat to find fun, interesting content that they can relate to. Not clear cut corporate stories, those are better suited to LinkedIn. Give your followers something that will stick in their mind and that they’ll discuss with their friends. Treat your followers like your friends, and they’ll soon become your customers.
Show Yourself Off
The best part about Snapchat is the freedom of creativity it gives you. You can use those 10 second clips to film anything you like about your company, even the inner workings that people normally wouldn’t have access to. If you work for a marketing agency, you can have people working on creating engaging Snapchat’s of events you go to or going out to do some testing with the public. Peeling back the layers of your business gives your customers a better look at you, breaks down walls and makes them want to engage with you more.
Some of the best marketing efforts are told through video. Adverts often tell a story now, but an advert isn’t a viable option for small businesses so you’ll have to think outside of the box. Why not tell a story on your Snapchat? 10 second snippets of a story involving your product or service, but not explicitly promoting it, will keep your audience hooked to your story and take more of an interest in what you do.
Get Ahead Whilst You Can
Snapchat marketing is still in its youth; but it’s fast growing to become a serious contender. Getting ahead of your competitors now will make you the authority in your industry on the platform; this is an opportunity that almost never shows itself. Take advantage, engage your audience and reap the benefits now.
If you want to know more about how to implement innovative social media ideas for your business, then fill out our contact form to take the next step to reaching your customers.