Using Google Analytics to Increase Conversion Rates
Google Analytics is one of the best analytics tools out there. It is simple enough to understand yet powerful enough to be amongst the best. How do you fully utilize its potential? How do you properly use it to track the kind of traffic that is of interest to you. If these sound intriguing to you, then keep on reading.
Setting up Google Analytics
Google Analytics is fairly easy to set up. You need minimal technical knowledge to do it. All you have to do is set up an account with Google Analytics (please note that if you already have a Google account for any other service then you can use that one). You then go through the steps of adding your page to that analytics account. You will need to add a generated code on to your website (a simple copy/paste), however if you do not feel comfortable Libero Net can do it for you. Once the code is on your site you can begin tracking all sorts of variables that will help you better understand your audience and improve your search engine marketing or SEM for short campaign.
Google Analytics Basics
Some of the things you will need early on are:
- How to filter traffic
- How to view average session duration
- Landing Pages and Exit Pages
- Filtering Dates
See the picture below for reference:
On the top right corner you have the Date Filter. This is where you can filter specific months,weeks or even days so that you can have a better understanding of how your audience interacts with you on a regular basis.
On the upper left corner you have the traffic filtering segments. The default view is always set to “All Sessions” What this means is a collection of all the traffic to your website regardless of where it came from for the specified dates. Here you can filter to up to 4 segments. You can view traffic such as:
- Organic Traffic. Traffic that you received on your website via search terms and keywords. Usually gained via Search Engine Optimisation or SEO. (e.g. Searching for us via keywords: SEO Warrington and clicking on the Libero Net Website)
- Referral Traffic. Traffic that you received via referral channels. This could be links clicked from other websites or listings, or links from Social Media channels.
- Direct Traffic. Traffic that you gain when you raise brand awareness. Direct traffic is when someone searches for you specifically (e.g. if you enter www.liberonet.co.uk in your web address bar)
- Paid Traffic. Traffic gained via paid sources such as an adwords campaign. (e.g. Searching for SEO Warrington and clicking on our “Ad” link)
Average Session Duration
You can view this via the Google Analytics “Audience Overview” tab. This tab also shows you valuable metrics such as Users, New sessions, and Bounce Rate. Optimally you would want to keep the first 2 metrics up and the 3rd one down. Bounce rate is how fast people click on your page and then click right off without viewing another page in a single session.
Landing and Exit Pages
This is one of the most important metrics you can track via Google Analytics. It tells you where the user landed, how much time they spend on the page, and from what page they exited your site. You can find the landing and exit pages on the Behaviour tab under “site content”.
Give us a call and we can advice you about this and a whole lot more completely free and with no obligation.